Published On: Wed, Mar 16th, 2016

Switzerland Tourism launches ‘Grand Tour of Switzerland’ promotion

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Aims to woo tourists from Bengaluru to travel to Switzerland

Grand Tour and Grand Train Tour to take travellers through some of the most beautiful parts of Switzerland


Bengaluru: Switzerland Tourism has launched two promotional campaigns aimed at wooing visitors from Bengaluru to travel to Switzerland in the summer season, amid a general surge of tourists from South India to the picturesque alpine country.

The Grand Tour of Switzerland is a 1,600 km road-trip linking the country’s most popular, touristic and natural destinations in one scenic journey. Travellers can embark on this tour from different places like Lucerne, Zurich, Geneva, Basel, Lugano, etc. and can split it into any number of journeys. The Grand Tour of Switzerland allows you to discover different facets of Switzerland as per your own preference. This has been an extremely successful promotion over the summer, with many tourists exploring Switzerland by car and is also perfect for the upcoming summer holidays.

The second campaign is titled the ‘Grand Train Tour of Switzerland.’ Indians are particularly fond of train travel and are among the largest users of the Swiss Travel Pass. As the name suggests, the tour takes travellers across the country along Switzerland’s most popular and picturesque train routes like the Glacier Express, the Bernina Express and the GoldenPass.

Lucerne and Lake Lucerne Region are on both the itineraries and the representatives of Lucerne, Lake Lucerne Navigation Company and Mt. Pilatus were also present during the presentation.

Lucerne is an ideal starting point for the exploration of the Lake Lucerne Region and offers a wide range of attractions to discover. Centuries-old sights such as the Chapel Bridge, the Musegg Wall, the

Lion Monument and the historic Old City form the exciting contrast to contemporary Lucerne: the KKL Luzern, the abundance of restaurants and an attractive range of shopping. Lucerne is also called the festival city with it’s many delights throughout the year, with blues, jazz, rock, comics or the splendidly colorful Carnival.

Mt Pilatus, the home mountain of Lucerne offers the perfect three way golden roundtrip in summer. You can take a series of cable cars up to the mountain and take the world’s steepest cogwheel on the way down and connect on a boat which brings you back to Lucerne.PILATUS-BAHNEN AG has invested 18 million Swiss francs in a new aerial cableway ‘Dragon Ride’ (Fräkmüntegg – Pilatus Kulm) which has been in operation since Apr’15. The centerpiece consists of two modern cabins which give passengers the impression of flying thanks to their spacious interior, cockpit-like design and large windows – a mountain experience that gets the adrenalin pumping.

A boat ride on Lake Lucerne, which has the most extensive inland navigation system in Europe, is simply a must. The panorama boat, the five paddle steamers or the elegant catamaran are certain to render your stay extraordinary. There is also an extremely popular dinner cruise which offers Indian cuisine – this cruise is going to be available daily in the summer peak season from 2nd May 2016onwards.

Switzerland has witnessed a surge in the number of Indian tourists this year. After staying relatively stagnant over the last three years, the number of tourists visiting Switzerland from India jumped 22 percent in 2015. Growth was particularly strong in June with 40 percent more Indians travelling to Switzerland compared to the same period last year. Bengaluru has always been an important city for individual travellers but there are also increasing numbers of group travellers from the interiors of Karnataka.

Mr. Claudio Zemp, Director – India, Switzerland Tourism, said, “Tourism from India has grown at a sharp clip this year. The increase is particularly strong in tier 2 and tier 3 cities in South India. The two tours will allow tourists to experience the best of Switzerland, from mountain excursions to scenic train journeys, at their own pace and as per their own preferences. English is widely spoken in Switzerland, the Swiss are very friendly people and Indian food is found easily. Hopefully, this will urge even more Indians to visit our wonderful country.”


Ms. Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “South India is rapidly becoming the strongest market for escorted coach operators and all the largest tour operators are now getting almost 60% of their coach tour business from the south. The ‘Grand Tour of Switzerland’ and ‘Grand Train Tour of Switzerland’ will whisk tourists from Bengaluru on a picturesque journey through some of the most strikingly beautiful parts of Switzerland.”

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