Published On: Fri, Oct 14th, 2016

Namma Bengaluru’s Home Run – ‘Shriram Properties Bengaluru Marathon’ is all set for this Sunday

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Bengaluru’s only full marathon on October 16, 2016

Bengaluru: After the resounding success of previous two editions, Shriram Properties Bengaluru Marathon once again beckons the citizens of the city with yet another exhilarating edition of the marathon, touted as the city’s only official full marathon. The marathon aims to attract more than 17,000 runners across all age groups.  This run is AIMS (Association of International Marathons) certified which ensures the distance is measured by a certified official for accuracy for the full and half marathon. The total prize money is a whopping Rs. 30 Lakhs.

The marathon will start in Kanteerava Stadium and run through the centre of the city including MG Road, Cubbon Road, Indiranagar, Inner Ring Road and other scenic areas.

The third edition of the marathon was formally announced during a curtain raiser press conference in the city in the presence of accomplished athletes. Unveiling the theme “Home Run of Bengaluru” for the event, Nisha Millet, Indian Olympic Swimmer, who will also be participating in the half marathon said, “India needs to foster a culture of sports, fitness and health among the country’s young and old alike, and it’s initiatives like these that will go a long way in achieving this objective. I’m delighted to be running this marathon on Sunday and help create awareness around this wonderful event.”

The marathon will have three different categories – the full marathon of 42.195 km, the half marathon of 21.1 km and the Titan Octane hope 5K Hope Run. A special feature of the marathon this year would be a group of 24 visually impaired kids from Samarthanam Trust for Disabled, who will be running the 5K Hope Run.

Shriram Properties Bengaluru Marathon is associated with four NGOs, viz. ‘Athletes Sports Aid – Support upcoming athletes’, ‘Isha Vidya – Rural India Education’, ‘Om Ashram Trust – Senior Citizen Care’, and ‘I Support Foundation – Care and Support for Autistic Children’ as the funds raised for the event goes to them.

Speaking on the occasion, Mr. M Murali, Managing Director, Shriram Properties said, “Bengaluru needs a marathon which they can call their own, and Shriram Properties Bengaluru Marathon is dedicated to the citizens of the city which they can proudly call Namma Marathon. We are happy to encourage and propagate good health, healthy living and be the torchbearers of sensible living within the city.”

He further added, “We are a home-grown company, and have played an integral part in the development of this city over the last two decades and we are committed to the cause this marathon supports. For the citizens of Bengaluru, this is the only full marathon and therefore a home run of sorts.”

Addressing the media, Mr. Nagaraj Adiga, Race Director said, “We are delighted that Shriram Properties has once again extended their undeterred support towards making this marathon a stellar event. It also gives us immense gratification that the funds raised though this event goes towards a charitable and noble cause. The City Run, as we would like to call it, should give the citizens of this city a sense of pride and encourage them to participate in large numbers.”

Highlighting the importance of running, Ms. Reeth Abraham, Brand Ambassador, Shriram Properties Bengaluru Marathon and Arjuna Awardee said, “To be associated with this prestigious event gives me enormous pride and a sense of responsibility. Being an athlete I have understood the need to remain fit and healthy in order to stay competitive. In this age of busy and sedentary lifestyle, it is important that people take time to stay fit and take care of themselves. Events like this give a community a fun approach to health and fitness. I would like to extend my sincere appreciation to the untiring efforts of the main sponsors Shriram Properties, and the organizers NEB Sports, in successfully bringing together yet another edition of this marathon for the citizens of this city to enjoy.”

The USP of the run would be hot breakfast for all the participants and eco-friendly practices. The Hot Breakfast is carefully taken care of, keeping in consideration the local taste buds.  The event will have reusable cutlery for water and food.  Plastic and paper usage is bare minimal. The runners and organizers, together, will give their best to keep the city clean during and after the race.

About Shriram Properties
Shriram Properties, the property development arm of the Rs. 90000 cr financial giant   Shriram Group, Chennai, is a multi-crore company with nearly Rs  25000 crs   business across the country. The company has so far delivered over 12 million Sq ft  of  residential and commercial built up  space across the country and another around 60 million sq ft.  is under various stages of development.

One of the forerunners in Indian Real Estates, Shriram properties is a trusted and highly credible developer having attracted huge PE investments. World majors   Walton street, Starwood capital, TPG Capital, TATA Opportunities Fund, HYPO, Sun Apollo, ASK, Motilal Oswal, Amplus, ICICI Prudential  have invested in Shriram Properties -  aggregating to US $ 435 million.

Shriram Properties has won the prestigious Assocham Award (Associated chamber of commerce and Industry) in three consecutive years from 2013 to 2015, for being the Best Developer in Southern region. The company has also won awards for being the Best Realty Investment Partner in India and the Most Transparent Developer in Southern region.

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