Published On: Thu, Dec 7th, 2017

SLN Coffee Pvt. Ltd. Enters Retail Instant Coffee Segment with the Launch of Levista Coffee

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Bangaluru, (India), 04th December, 2017: SLN Coffee Pvt Ltd, a leading manufacturer and exporter of the finest coffee, today entered a new chapter of growth in the retail instant coffee segment with the launch of LevistaCoffee. The company’s first flagship retail brand Levista, the coffee for coffee lovers, is made from the finest quality of hand-picked coffee beans from SLN’s own estates in Coorg. The instant coffee will initially be available in Tamil Nadu and Karnataka.

Levista instant coffee would be available in three different blends – Classic (100% pure Coffee), Premium (80% coffee & 20% chicory) and strong (60% coffee & 40% chicory). Each variant has been developed through extensive research to understand the evolving taste and preference of coffee lovers. The three different blends are available in an array of convenient packs, glass jars and sachets of 27 SKU’s (Stock keeping unit).

Unveiling the Levista range of instant coffee, Mr. N. Sathappan, MD, SLN Coffee Private Limited, said, “We are delighted to launch our very own range of instant coffee crafted with love for coffee lovers. 60 years of in-depth experience in the manufacture of coffee, and ten years among them spent in perfecting the manufactureof instant coffee for our global clientele have helped us formulate the perfect blends for Levista.”

Mr. Sathappan further added that “Going forward, we plan to launch the flavour of Levista Coffee across all states in India. Exporting Levista to neighbouring countries in the next year is also on the cards.”

Talking about the future plans for LevistaMr. P. Kathirvelu, National Operations Head, SLN Coffee Private Limited, said, “Beyond the traditional coffee drinkers, we aimto win the hearts of the growing number of millennials (20-35 age group) as they discover the joy of Levista. In three years, we aim at a sales of INR 1,000 Mn of Levista, and look forward to increasing our market share by creating a niche for ourselves. We are confident that Levista would win the taste buds of both new and existing coffee drinkers/lovers, and gain a special place for itself as a household name.”

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