Published On: Thu, Dec 7th, 2017

Prestige Clean Homecharts growth plan, on the backof new product launches

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Clean Home expected to contribute 8-10% to company top-line, over the next three years


  • Launches India’s first domestic electric mop
  • Unveils‘Tatva’ range of water purifiers which marries Indian tradition with modern technology
  • Company to continue investing 2% of revenue in R&D and new product development


Bangalore, December 7, 2017: Prestige Clean Home, a division of TTK Prestige, India’s largest kitchen appliances brand,today announced the launch ofIndia’s first domestic electric mop and a new range of water purifiers. The electric mop, a completely new concept, designed with Indian needs in particular, was conceptualized by Mr TT Jagannathan, Chairman ofTTK Group. The new range of water purifiers have been designed to combine the best of Indian tradition with modern technology.The new launches will expandthe TTK Prestige brandwidth and help tap into an entirely new segment of consumers.

Prestige Clean Home has launched more than 50 products in the span of a year. The new product launches reinforce the company’s commitment to continue investing 2% of revenues in R&D and new product development. With the new launches, TTK expects Clean Home to contribute between 8-10% of the top-line of TTK Prestige, over the next three years.

TheHero electric mop was conceptualized by Chairman, Jagannathan, who wanted a product that is high on style and functionality but did not cost the moon. The mop is easy on the user and can Sweep, Scrub and Mop simultaneously. It doesn’t require repeated rinsing in the same bucket water that becomes dirtier with every dip. The mop comes with a water dispenser bottle attached to it that effectively uses clean water for every stroke and deep cleans the floor.The electric mop is priced at INR 8995.

The new range of ‘Tattva’water purifiers is available in multiple configurations of the kind that is not currently available among branded players—Copper, a combination of Stainless steel and Copper, Stainless steel, Brass andEarthen pot. Using Fibrillated Adsorbent Cellulose Technology (FACT)Tattva purifiers remove 99.9 percent of bacteria, viruses and cysts. The ergonomically-designed purifier uses three-stage filtration withchemical-freeLog 6:4:3 purification technology. Tattva can purify 9 litres of water every hour and meets the US EPA standards.

Table for product pricing:


Electric Mop

Stainless Steel

Copper and Stainless Steel



Earthen Pot

Price Range

INR 8995

INR 3195

INR 3995

INR 4495

INR 4195

INR 2995


Mr. TT Jagannathan, Chairman, TTK Group said,“We are pleased to launch our one-of-its kind new product range. We have been spending close to 2% of our revenues on R&D consistently, for the last 15 years.As India’s largest kitchen appliances company, TTK Prestige has a 40 year-old history of continuous innovation and upgradeto become the country’s most preferred kitchen brand. It is only fitting that we accelerate the Clean Home footprint by launching products that are innovative, developed in-house and meet the needs of a new India by marrying convenience with aesthetic design. The clean home is a key vertical at TTK and we expect that it will contribute between 8 and 10% of our revenues in the next three years.”

Mr.ChandruKalro, Managing Director, TTK Prestige said,“We recognized the need to launch a range of innovative and high-quality products that could transform the hygiene experience in Indian homes. I am confident that consumers will see the benefit of using our range of products which have been specially created to not only revolutionize the cleaning process but also to provide untold healthbenefits.”

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