Published On: Fri, Mar 16th, 2018

Central launches #StripToShorts with KritiKharbanda

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The popular actress unveiled the campaign in a fun event at JP Nagar Central


Bengaluru, 16th March 2018:Central, the flagship retail format of Future Lifestyle Fashions, today launched its #StripToShorts campaign at the JP Nagar Central. The campaign was unveiled in an exciting event by popular actress KritiKharbanda.

With the onset of summer, the Strip to Shorts campaign by Central is perfectly timed. As the hottest time of the year is here, Central has brought to shoppers the best collection of shorts along with amazing offers to chill with this summer. With the rising mercury level, shorts seem to be the best thing to laze around in.


With Central’s #StripToShorts campaign, fashionistas can now buy shorts for simply nothing at all Central stores. Shoppers can now buy shorts worth Rs.2000 and get Rs.1000 cashback on Future Pay. Additionally, they will also get after-shopping benefits worth Rs.1000 on Food or Gold class movies.

Vishnu Prasad, CEO at Central, said “With the onset of summer, fashion becomes all about being comfortable. With this thought, we have launched the Strip to Shorts campaign. Shorts is one thing that is fashionable yet comfortable which makes it perfect for summers.”

The launch saw popular actress KritiKharbanda talk about Central’s #StripToShorts campaign. The audience also got to click a few selfies with her and were super exhilarated.

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