Published On: Wed, May 9th, 2018

Data Driven Political Analysis and Strategy to be the ‘New Normal’

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Bengaluru: Often, a politician is his or her own biggest enemy. Their perception, bias and ideology become blinkers or sometimes it is based on an incomplete understanding of the underlying nuances, and prevents them from seeing the world around in the manner otherwise required.  It is no longer sensible to fight an electoral battle with a traditional mindset and dependence on few people whose self-preservation is detrimental to the politician.

Under the context, Karnataka Decides ( is a unique portal developed by MJSPR – A PR, Branding and Strategy Consulting firm which also specializes in offering political analysis and strategy as a service to candidates and parties. The portal showcases unbiased political news and analyses day to day matters, and provide corresponding context and strategy behind it.

This modularity will help audience understand specific scenarios without bias and put things in right perspective. Political parties and candidates can look at this as a platform which will help them contemplate on their own internal strategies and decisions. “We saw the need to address a politician or a political party’s apparent lack of appreciation of fast changing political landscape and society, and create a mechanism that is more inclusive in developing a political strategy” said MJ Srikant, renowned Strategist and Founder CEO of MJSPR.


Another unique facet of the portal is to capture and reflect the voice of people from Karnataka. The portal is driving polls on various macro and micro elements of the socio-political ecosystem of Karnataka and its myriad layers. This will capture categorical data from people, constituting opinions, issues, complaints, polarization factors and the overall state of affairs in Karnataka.

Using the insights developed through the portal and by understanding the ground level situations through physical surveys MJSPR will help political candidates and parties develop a coherent strategy and execution plan for the election campaign and also for the post election phase.

Indicating the increasing prominence of Data, Srikant said, “The method of data driven political analysis and strategy formulation is going to be the new normal for developing and implementing party level and candidate level campaigns. Integrating technology at the heart of it will soon be imperative. Through we will pioneer this approach in India and later replicate similar models for other states across the country.”

“Currently, we are in the process of initiating polls, experimenting with various data capture possibilities through it and developing a method to authenticate the data. By this yearend, will be a validation point and a catalyst for a Government By the People, Of the People and For the People,” added Srikant.

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