Published On: Sat, Aug 18th, 2018

92.7 BIG FM BANGALORE MARKED 72nd INDEPENDENCE DAY WITH #SWACCHATANTRA INITIATIVE

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THE CAMPAIGN LED BY BIG MJ SHRUTI SPANNED OVER 72 HOURS AND COVERED 9 LOCATIONS IN BANGALORE

3 locations each day were cleaned by BIG MJ Shruti who was joined by listeners, local corporators and MLAs

BangaloreAugust 2018: 92.7 BIG FM, one of India’s largest radio networks, marked the 72nd Independence Day with the launch of #Swacchatantra campaign. The initiative aimed at providing the citizens of Bengaluru freedom from unhygienic and unclean surroundings. Spearheaded by BIG MJ Shruti, 9 locations were cleaned over 72 hours. The noble initiative was flagged off by Actor Jayaram Karthik& also gained support from local corporators, MLAs and BIG FM listeners who contributed in making those areas Swacch.

MJ Shruti, popularly known as Pat Pataki Shruti on radio, has not only spread awareness around concerning issues but has always proactively taken the onus of working towards eradicating them. In 1947 as India celebrated freedom from the British rule and rejoiced #Swatantra, BIG FM now aims to provide the people of Bangalore clean surroundings and rejoice #Swacchatantra during the 72nd year of our country’s independence. The cleaning activity covered areas such as Shivajinagar, Mahadevapura and BTM Layout. Localities such as Chramrajpet, Sunkadakatte and Mavalli were cleaned on the initiative. The initiative concluded with cleaning of areas such asMalleshwaram, Hebbal and Kengeri.

Speaking about the campaign BIG MJ Shruti said, This Independence Day, at 92.7 BIG FM, we dive into the meaning of freedom and aim to bring about freedom of thoughts in our society with Swacchatantra. Since this is our 72nd Independence Day, we went live for 72 hours and helped clean 9 locations to show our concern and support for the pourakarmikas. Swacchata comes from within first which enables one to see it in every other form around them in every field of life”.

Actor jayram karthik & BIG FM’s MJ at flag off of BIG FM initiative Swacchatantra for this Independence Day in Bangalore

Prominent personalities such as MLAs C. N. Ashwath Narayan, Uday Garudachar, Ramalinga Reddy, Munniratna,Sowmya Reddy,Suresh B S and popular actors such as Shivarajkumar, Diganth and Singer Vijay Prakash also extended their support to the initiative.

Watch the videos below to witness the immense positive response garnered by the initiative:

https://www.facebook.com/BigFmBangalore/videos/308066223095016/

https://www.facebook.com/BigFmBangalore/videos/306347843266854/

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