Published On: Wed, Aug 29th, 2018

Alcis Sports says Namaskara Bengaluru

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  • Bengaluru to host Alcis Sports’ first exclusive brand store in Karnataka; store opened at Inorbit Mall
  • Expansion of their own branded retails store continues, 8th store opened and target to reach 15 by year end

 

Bengaluru, August 29, 2018: Alcis Sports, a cutting-edge Indian performance wear brand, today unveiled its first store in Karnataka with its swanky new exclusive outlet in Bengaluru. Located at the heart of Whitefield, the store at Inorbit Mall will offer a premium performance wear retail experience for Alcis Sports’ customers, getting them up close with the brand.

The store will house the Alcis Sports’ range spanning not only athleisure range but specific clothing for running, training, yoga, football, cricket and racquet sports. Alcis Sports is a home-grown, premium cutting-edge performance wear apparel brand, formed to tap into the emerging sportswear segment in the country.

“Alcis Sports is a homegrown affordable Indian sportswear brand which is at par with international brands in terms of quality and also in sync with Indian sensibilities. We are happy to open our exclusive brand store at Bengaluru which is known for its vibrancy and energy, and we firmly believe people of Bengaluru will love our wide range,” said Roshan Baid, Managing Director, Alcis Sports.

 

According to, Anuj Batra, President, Alcis Sports, “Encouraged by the response we have received from our customers for our technology laden sportswear, we decided to enhance our presence in Bengaluru with this first exclusive brand store in the state of Karnataka. This is our step towards bringing our customers closer to our brand and giving them an immersive shopping experience. This is our 8th store in the country in the past 7 months and we are on track to achieve our stated ambition of having 15 stores by year end”.

 

Speaking on this association, Sunil Kumar M V K, Proprietor, Sri Enterprises, said, “We at Sri Enterprises are into retail business with various brand franchisees and when we came across Alcis we fell in love at first sight with the products and the technology that is there in them. The beauty of the brand is its wide range covering racquet sports, cricket, football, running, exercising and also yoga wear and is very economical. We are very confident it will appeal to our customers”.

Alcis is present at large format stores such as Shoppers Stop, Lifestyle, Globus, Central, Sports Station, Walmart, RS Brothers, Sarvanas, Pothys, JC Brothers & M&M and online retail channels such as Myntra, Jabong, Amazon, Flipkart, TataCliq, Ajio, etc. Besides, being present in over 350 multi brand stores across the country Alcis Sports is aggressively looking to open exclusive stores through franchise across the country. Alcis plans to open up about 15 exclusive brand stores, covering all the major cities of India, within this year. The store at Bengaluru is Alcis’ eighth exclusive outlet following its stores at Delhi, Mumbai, Jaipur, Kochi and Guwahati.

Company has secured an investment from Singapore based Venture Capital firm RB Investments, which has a strong portfolio of startups in India, including The Beer Cafe, Swiggy, Bluestone.com, Fab hotels, Faasos and PropTiger to name a few. The company has also appointed celebrated Indian cricketer Shikhar Dhawan as the brand ambassador along with popular television personalities Lauren Gottlieb and Karan Tacker.

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