Published On: Tue, Oct 2nd, 2018

Naya Bharat: Coffee Par Soch International Coffee Day & “Coffee Par Soch: Prashnottari”The Coffee Quiz

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Bangalore, Date:     1st October 2018: “Before we begin let’s immerse ourselves and take a sip of Indian Coffee History” -The saga of Indian coffee began on a humble note, with planting of ‘Seven seeds’ of ‘Mocha’ during 1600 AD by the legendary holy saint Baba Budan, in the courtyard of his hermitage on ‘Baba BudanGiris’ in Karnataka. For quite a considerable period, the plants remained as a garden curiosity and spread slowly as back yard plantings. It was during 18th century that the commercial plantations of coffee were started, thanks to the success of British entrepreneurs in conquering the hostile forest terrain in south India. Since then, Indian coffee industry has made rapid strides and earned a distinct identity in the coffee map of the world in India is grown under a canopy of thick natural shade in ecologically sensitive regions of the Western and Eastern Ghats. This is one of the 25 biodiversity hotspots of the world. Coffee contributes significantly to sustain the unique bio- diversity of the region and is also responsible for the socio-economic development in the remote, hilly areas.

About the Coffee Board

The Coffee Board, established in 1942 through an Act of Parliament, has been rendering yeoman service for the development of the Indian Coffee sector. Over the years, the Board has transitioned to being a facilitator providing a range of services across the entire Coffee value chain. It is apparent that the Board has been effective in its given role with India emerging as the 7th largest producer of Coffee in the world with high levels of productivity and product quality. The Board has 33 members representing various key sectorial stakeholder groups. The Coffee Board’s core activities are directed towards research & development, transfer of technology, quality improvement, extending development support for coffee production, and promotion of coffee in export and domestic markets. The activities of the Board include (i) enhancement of coffee production, productivity & quality; (ii) export promotion for achieving higher value returns for Indian Coffee and (iii) supporting development of a domestic market for Indian coffee.

About the recent technological initiatives by Coffee Board

Coffee Board recently launched, Coffee Connect App to enhance the effectiveness of delivery of extension services by the Coffee Board’s extension personnel while also enabling the tracking of outcomes. Coffee Boardin collaboration with Precision Agriculture for Development India Foundation (PADIF) launched a pilot “CoffeeKrishi Taranga” an IVRS-based mobile extension serviceaimed at maximizing the reach of the Board’s services in the limited time available. In association with EKA Analytics afew technology applications such as Pest Identification mobile App, Hyper Local Weather Forecast, Pest (White Stem Borer) Identification Application, Leaf Rust Disease Forecast and Block Chain Based Market Place Apphave been announced for the pilot testing.

Coffee Board CelebratesCoffee Par Soch: Prashnottari” The Coffee Quiz

As the International Coffee Day enters into its 4th Year, Coffee Board pays a tribute to this humble cup that has travelled a long way between the tropics of Capricorn and Cancer, from filter kaapi to cappuccino. The Coffee Houses and Cafes have always been a place to meet for coffee and conversation. Both the Indian Coffee Fraternity & Indian Consumers have made their valuable contribution to make “Indian Coffee” a jewel in India’s crown. The Indian coffee today is well recognized & appreciated both in India and in abroad.

On the occasion of International Coffee Day, Coffee Board is also pleased to announce the following partnerships-

1.                   Ernst & Young “The Future of Coffee-Road Map”: Development of a strategy to improve the overall Coffee sector performance across the value chain, from production to consumption by analyzing production challenges and proposing need based interventions to strengthen small coffee growers, strategy for effective positioning if Indian coffee in both global market and domestic markets, and technological interventions to overcome identified challenges. Key areas of work:

1.                   Assessment of production level challenges

2.                   Value chain analysis

3.                   Effective positioning of Indian coffee

4.                   Conceptual framework with technological interventions

2.                   National Institute of Public Finance and Policy “Study on Impact of Coffee Subsidies on Coffee Industry”-Assessing the impact of various subsidies extended by the Coffee Board on farmers and exporters. Assessment report on how far the government incentive schemes have helped the overall coffee sector, in terms of both production as well as its productivity with suggestions on policy level interventions required to help in scaling up the overall coffee production as well as exports in India. Key areas of work-

1.                   Assess the extent of outlays provided to implement ICDP.

2.                   Examine the impact of the incentive schemes on production, productivity and quality of coffee.

3.                   Understand the implementation issues at the ground level

4.                   Provide inputs to the government with regard to continuation of the existing schemes as well as identifying the relevant incentive mechanism for the grow the of the sector

3.                   Announcement of “AIC-CCRI-Foundation for Entrepreneurship Development”

The Government of India has set up the Atal Innovation Mission (AIM) at NITI Aayog to promote a culture of innovation and entrepreneurship in India. Towards creating world class incubation facilities across various parts of India with suitable physical infrastructure in terms of capital equipment and operating facilities, coupled with the availability of sectorial experts for mentoring the start-ups, business planning support, access to seed capital, industry partners, trainings and other relevant components required for encouraging innovative start-ups, AIM is supporting the establishment of Atal Incubation Centers (AICs) that would nurture innovative start-up businesses in their pursuit to become scalable and sustainable enterprises.

The AIC-CCRI Foundation for Entrepreneurship Development is being established at the Coffee Board’s head office in Bengaluru. The incubator, spread over an area of 10000 sft., would possess world class infrastructure to provide space, product development laboratories, meeting rooms, auditorium and contemporary IT infrastructure to incubatees. The incubator is supported by teams of national and international mentors to provide mentoring services to incubatees. Along with supporting the incubatees in Bengaluru, the AIC would also support virtual incubatees through a network of partner institutions located across the country. The incubator would offer pre-incubation services as well as accelerator services for coffee and agri-based startups.

It is expected that AIC-CCRI Foundation for Entrepreneurship Development would result in the establishment of at least 150 innovative scalable businesses in the coffee and agribusiness sector during the next five years. This would contribute to growth in domestic demand for coffee and the overall development of the Indian coffee sector

  1. 4.                   Entrepreneurship & Training Programmes by Coffee Board

 

KaapiShastra Training Programme

  1. i.                    Training Programme on Coffee Roasting, Brewing & Retailing-A distinguished programme aimed at providing a great learning opportunity for those who are passionate about coffee and coffee business which includes the basic introduction about Coffee and Coffees of India, Roasting Technology, Brewing Technology, Coffee Retailing, Coffee Packaging and Coffee Quality Evaluation.  This programme is a proprietary training programme of Coffee Board – conducted at the Coffee Quality Division, Head Office, Bengaluru. The main objective of the course is to impart skills relating to latest technologies of coffee roasting under the convention, convection of roasting systems, coffee grinding techniques, blending of different grades and varieties of coffees and packaging including the demonstration of techniques for brewing good quality coffee. This programme has been designed considering the specific needs of information and skills of Coffee Roasters, Hotel/Restaurant/Cafeteria personnel, Institutional Caterers and Entrepreneurs who are interested in coffee retailing. There is always an overwhelming response to the programme all over India and the number of entries is always increasing day by day.
  2. ii.                  Training Programme on Barista Skills-The boom in coffee retailing continues to be un-debated. With the mushrooming of coffee parlour chains in the country, “Barista” has emerged as one more career option and barista’s profession has also acquired glamour over the last few years. To acknowledge the upcoming challenges in the cafe culture and system, Coffee Board has taken steps to encourage the budding barista’s in the country by conducting competition called “National Barista Championship” from 2014 onwards as an authorized national body for the World Coffee Events and winner of the of the competition is representing the country in World Barista Championship.  The main objective is to identify technically skilled baristas and promote excellence in the coffee value chain by skill development. This also promotes the café culture in India.  On the other hand, a Five days Training programme on Barista skills was introduced in 2015 to equip the baristas with essential skill sets to become renowned baristas in the country. The curriculum includes Coffees and its quality evaluation, different coffee brewing methods, especially espresso and espresso-based drinks, latte, signature beverages, barista skills, café culture and different café & coffee business models. The programme has only technical and practical orientation which helps the participants to understand the authentic barista skills.
  3. iii.                Training Programme in Coffee entrepreneurship-Coffee board is conducting Short Term Executive Programme (STEP) in Coffee entrepreneurship programs for three days in traditional and non-traditional coffee growing areas and other parts of the country every year under the Domestic Promotion Scheme. The main objective of this program is to provide techno-managerial knowledge and skills required by potential and nascent coffee entrepreneurs to establish and manage high-growth Coffee Businesses. This initiative was started in the year 2014 and every year several programmes are conducted all over the country.  

Post Graduate Diploma Course in Coffee Quality Management

In order to meet the future needs of Indian Coffee industry for the professional/ Experts, Coffee Board introduced the Post Graduate Diploma in Coffee Quality Management in the year 2001 to create professional who are well versed in evaluating the quality of coffee and to meet the future needs of the Indian Coffee Industry for the professional cup tasting. This course helps students to acquire scientific knowledge about coffee cultivation, market related aspects of the industry and the required technical skills for coffee quality evaluation at every stage of cultivation, processing and cupping. It was officially launched on 16th July 2001 by Sri. L.V Saptharishi, IAS, Additional Secretary, Ministry of Commerce and Industry.

The programme is comprised of three trimesters at different locations mainly focussing on both theoretical and practical aspects on various coffee related concepts like Coffee cultivation and processing, Coffee evaluation, blending, brewing, roasting, barista skills and retailing. The first trimester is at Central Coffee Research Institute, Balehonnur, Chikmaglurwhere all aspects of Coffee cultivation and post-harvest processing are covered and later on two trimesters at Coffee Quality Division Coffee Board Head Office, Bengaluru where Coffee Quality, Roasting, Brewing Technology with intensive cupping, different coffee business models and its management along with a project work on coffee related subjects in last trimester.

Seven batches were conducted from 2001-02 to 2007-08. Later, since this course has become very popular in the coffee industry and also there was demand, it was restarted during the year 2011 October with updated curriculum. So far twelve batches have been conducted from 2001-02 to 2016-17 in which 103 candidates have successfully completed the Programme and employed in different segments of Coffee Industry.

 

COFFEE PAR SOCH: PRASHNOTTARI” THE COFFEE QUIZ

To recognize & felicitate valuable contribution made by every person in the value chain including consumers, Coffee Board intends to organize a “Coffee Par Soch: Prashnottari” The Coffee Quizon the 4thInternational Coffee Day on 1st October 2018” in collaboration with the Coffee stake holders. This “Coffee Par Soch: Prashnottari” The Coffee Quizwill help consumers to demystify the mystique around Indian Coffee, to appreciate coffee & relentless efforts by every individual in this “Farm to cup” journey of Coffee.

A Coffee Quiz brought to you by Coffee Board of India and organized by professional Quiz Master “Vikram Achanta of Quizaroo”

Venue& Time

Grand Ballroom, Shangri-La Hotel, Bengaluru

Format

A Preliminary round followed by the finals

Prizes

1st Prize-About rupees 1 lakh cash Prize sponsored by Allanasons Private Limited

2nd Prize-About rupees 0.80 lakh cash Prize sponsored by Allanasons Private Limited

3rd Prize-A two nights/Three days Plantation Trails sponsored by Tata Coffee Ltd.

Coffee Gift Hampers for all participants

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