Published On: Tue, Oct 9th, 2018

OYO reignites the “City Vibes”, launches a nationwide campaign to redesign facades of 1000+ hotels

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●        Starting with Bengaluru, the campaign to cover 25+ cities in India in the next 6 months

●        OYO to redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari, to celebrate the city’s vibes

●        Campaign designed based on a survey that revealed that 53% of Bangaloreans surveyed feel a hotel’s facade and exteriors are as important as the look and feel of its rooms

 

Bangalore, October 09, 2018: OYO, South Asia’s largest and world’s fastest growing hotel chain, has today announced the rollout of a nationwide campaign “City Vibes”, starting with Bengaluru. As a part of this campaign, OYO will use veteran street artist Kafeel Ahmed Ansari’s (Painter Kafeel) rendition of “Bengaluru the Bengaluru Way,” featuring top hotspots of the city on the facades of  100+ OYO hotels in Bengaluru. This campaign will see different renditions of the theme “City Vibes” as it transgresses to 25+ cities and over 1000 hotels in India. For the last few years, OYO has been using a supergraphic of its logo on facades of its property, both to improve brand visibility and recall. Through this campaign, OYO wants to take a step further and use the facades of select hotels as a canvas to celebrate the city’s vibes, while creating a moment of delight for customers.

Commenting on the drive christened as ‘’City Vibes’’, Burhanuddin Pithawala, VP – Conversions, said ‘’As a brand, we value the experience of our guests and want to put a smile on their face whenever they are staying with us. Recently, we conducted a survey amongst a select group of our guests in Bengaluru, where 53% of them felt that a good-looking and well-painted exterior is an important factor while booking a hotel. Over 57% of them stated that they may not go ahead with their booking in case a hotel’s exterior doesn’t match their expectations, while over 37% said they will definitely cancel their booking on this ground. With this in mind, we chose to design a colourful facade depicting the top hotspots of Bengaluru, which form the city’s heart and soul. These supergraphics are painted by Painter Kafeel, a street art maestro who hails from a small town in Uttar Pradesh.”

50 year old, Kafeel Ahmed Ansari, who has never been to school, started painting even before he turned 10, which earned him the title of Painter Kafeel. He has today established himself as one of Delhi’s most recognised street painters and has won several accolades around the world. Talking about the campaign, famous street artist, Painter Kafeel said,  “When OYO approached me to help in painting the designs for the facades and discussed the concept of “City Vibes”, I was more than thrilled. This was a good opportunity for me to take a step forward from designing and painting banners using new and unique fonts for creating a beautiful visual that will catch people’s attention. I hope onlookers love it,”

These OYO supergraphics can be spotted at various hotels located in Koramangala, Whitefield, Hebbal, Hosur Road, Gandhi Nagar, Majestic, Indiranagar, Bellandur, Koramangala, Marathahalli, Rajajinagar, Bellandur, Bannerghatta Road, Malleswaram, Ulsoor, Domlur, and all key areas of Bengaluru and OYO is planning to expand the magnitude of the drive in the coming days to over 25+ cities across the country, which will include New Delhi, Gurgaon, Chennai, Pune, Kolkata, Mumbai, Hyderabad, Goa, among others.

 

Burhan added, ‘’Over the last four years, OYO has expanded its footprints to over 5 countries, with over 10,000 exclusive hotels as a part of its network and hosts over 125,000 guests every night. Through these years, our marketing budgets have remained flat, while our NPS has increased to 45%, an industry benchmark. Our supergraphics have here played a key role in helping build brand visibility and recall. With the “City Vibes’’ we are taking a step ahead by celebrating “Bengaluru the Bengaluru way”, by featuring the most loved places in the city in our visually stunning supergraphics. From day one of starting our operations in the city, Bengaluru has grown exponentially and continues to be a strong performer for us. We look forward to delighting more guests in the days to come while using these exteriors as our canvas. We are here to paint Bengaluru OYO!’’

 

More about the survey:

●        The most crucial factor to observe in the survey that was taken by over 100 people, was that over 37% said that they would cancel their stay at a hotel if the exteriors don’t match their expectation depicting the importance of a neat, well-painted exterior.

●        The survey further revealed the significant role a visible brand logo plays while booking a hotel as 51% of the participants said that the logo helps them in finding a hotel easily while for 42% of them the brand logo is the holy grail when it comes to trusting a hotel.

●        Over 80% of the individuals recognized OYO’s supergraphics adorning the facade of hundreds of OYO Hotels across India out of which over 125 are situated in Bengaluru.

About OYO:

OYO Hotels, world’s largest digital hotel chain, with footprints in more than 350 cities across India, China, Malaysia, Nepal, and the UK. With over 10, 000 exclusive hotels in its chain, OYO is one of a kind and has pioneered world’s first full stack technology led hospitality model. Its network includes major metros, regional business hubs, top leisure destinations as well as pilgrimage towns. OYO is backed by leading investors, including the SoftBank Group, Greenoak Capital, Sequoia India, Lightspeed India, Hero Enterprise and China Lodging Group.

For more information, log on to https://www.oyorooms.com/

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