Published On: Sun, Nov 18th, 2018

XTEP launches their first store in India, in Bengaluru!!

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17th November, Bengaluru: There is a new sportswear store in town and you are invited to its grand launch on Saturday, November 17. Time to step in!

 

Making its foray into India for the first time is Xtep Sports, a Hong Kong and Xiamen headquartered sportswear brand that has launched its first ever flagship store on 100 Feet Road, Indiranagar. The XTEP store will be inaugurated by ace former cricketer Venkatesh Prasad.

Founded by the 46-year-old Ding Shui Po, who is also the chairman and chief executive officer of Xtep, the company was first established in 1999, as an original equipment manufacturer for international sports manufacturer. It then started its own sportswear brand in 2002 and has gone on to become a leading professional sports brand with a stylish and functional sportswear inventory. The Xtep group currently operates 6,035 stores across 31 provinces across the People’s Republic Of China (PRC) as well as Nepal, Vietnam, Saudi Arabia, Spain and now in Bangalore, India

Plans are afoot to come up with five stores by the end of the year and start online sales in major platforms too.

 

Xtra Special

 

Xtepspecialises in footwear and sportswear in several categories. Under sports performance, the categories include football, outdoors, basketball, and an urban and fashion category too. Millennials, there is a special category of fashion-meets-athleisure footwear available to please you too. Some of the footwear technologies innovated at Xtep include: Dynamic Foam, a high resilience cushioning material with a unique honeycomb design. After being compressed it recovers its original shape immediately offering cushioning and rebound energy. Air Mega is a cushioning system comprising a single or multiple air bags. Utilising the segmented and connected supporting structures on the outsole, Air Mega reduces pressure and impact force on the foot, offering all-rounded shock absorption and support. Reactive Coil is a hollowed structural cushioning system that supports shape recovery from deformation caused by compression and impact, and is ideal for flexibility and a comfortable wearing experience.

Comfy Cubes applies cube modules on the outsole of the shoe to distribute the dynamic stress and the Softpad series is a multi-functional insole family that comprises Softpad, Softpad Lite, SoftpadLite+, Softpad Pro, Softpad Cool and Softpad. The signature Softpad is a world leading memory foam insole technology co developed by Xtep and Dow Chemical Company

 With VORALAST™ polyurethane memory materials. The insole provides comfort via foot pressure relief. Special innovations for apparel include Xtep Dry (to keep you dry), Xtep Cool (to keep you cool), Xtep Warm (to keep you warm), Xtep Comfortable (to keep you comfy) Xtep Shield (to keep you protected) and Xtep Energy (to make you stronger).

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