Published On: Wed, Sep 25th, 2019

IGO by ONIDA launches Smart TVs exclusively online for millennials

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Available in 32, 40 and 50 sizes starting from Rs. 13,490/-

Will be available on Flipkart on Big Billion Days from 29th September

Bengaluru, September 25, 2019: ONIDA, which has been an enduring brand in the Indian Electronics Consumer Durable space for last 38 years, has launched an exclusive offer under the sub-brand of IGO (pronounced as “E-go”). Initially, it would be led by smart LED TV range, to be launched online on e-commerce platform.

The millennials of today desire unique smart best-in-class interactive technology that is bold and unconventional. This technology mirrors the way they express themselves and also enables them to make their opinion count.

IGO has been positioned as a brand without any limits pushing the boundaries of technology and innovation.

The new range of smart LED products – available in three variants – 32 HD Ready Smart and 40 FHD Smart – was launched on 24th Sept ’19, while the special model 50 4K UHD Smart as Big Billion Days Specials will be available from 29th Sept ’19.  All models are being sold on Flipkart.

50 4K UHD smart is a certified Netflix TV, and also runs Amazon Prime Video, Youtube and much more seamlessly. The display stands out with 1.07 Billion colors on this model. The 4K UHD in particular comes with 3840 x 2160 pixels which gives four times more detailing than HD which makes the moving images on TV come to life. 40 FHD Smart model comes with Beat Box built-in speakers with 500 W PMPO output as part of the package. Both 40 FHD Smart and 32 FHD Smart comes with multi-core processor for faster web browsing, miracast option, 16.7 million colors which enhances the visual experience with Android-based OS experience and features in-built chrome-cast and Google Assistant.

Commenting on the development Mr. Vijay Mansukhani – MD, MIRC Electronics, said, “Our products constantly re-invent themselves. We strive to delight our consumers in the form of design, features and performance. These products provide the most usable, self-guided, hiccup-free, efficient user experiences. IGO has been designed keeping in mind the ever-evolving needs of millennials. Our products are designed for these individuals, who focus on staying connected with the external world, anytime and anywhere. IGO stands for bold, different and trendy features. We design around the personality that you possess giving you a purpose to ‘want’ and ‘own’. We are rebellious and we understand the need for change. That’s what makes us unpredictable.”

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