Published On: Thu, Oct 24th, 2019

Bengaluru a key source market for Thomas Cook India Reports 18% YoY growth

Share This
Tags

  • 35% surge for micro-breaks and smart Weekend getaways
  • Observes 25% growth from B-leisure segment

Bengaluru, October 24, 2019:Bengaluru has emerged as a key source market for Thomas Cook India reporting an 18% YoY growth. The family segment and young working millennials are key segment drivers: growth being fuelled by the trend of micro-breaks and smart weekend getaways growing at over 35%.

Cash rich and time-poor millennial travellers in Bengaluru are opting for no-visa, visa on arrival or easy visa destinations like Bhutan, Jordan, Thailand, Indonesia, Azerbaijan and Maldives for their holidays. The high growth segments from Bengaluru include the powerful family segment; DINKs, working professionals, student study tours, Gen S/Seniors and ladies-only groups.

Thomas Cook India’s internal data reveals that Bengalureans prefer European favorites like U.K., France, Switzerland, Scandinavia; also Hungary, Czech Republic, Greece and Croatia. Trending this year was Japan for the Sakura season along with South Korea. Domestic destinations like Andamans, Himachal Pradesh, Kerala, Tamil Nadu and Pondicherry, Rajasthan, North East are popular.

While cruise holidays have witnessed a strong growth of 26% from Bengaluru, cruise destinations in demand include Mediterranean cruises, Scandinavia, and South East Asia. Thomas Cook India’s introduced ‘Undiscovered Antarctica’ group tours in association with National Geographic Expeditions have also seen a strong demand from Karnataka.

In addition to Bengaluru, regional towns like Mysore, Hubli, Mangalore and Udupi are seeing impressive growth of over 25%. In a focused attempt to cater to its customers from Karnataka, Thomas Cook India has launched special KannadaGroup Tours to South-East Asia, Hong Kong, Europe, Dubai and Australia, where a Kannada speaking Thomas Cook India Tour Manager escorts the group throughout the tour and South Indian cuisine is included for the comfort of the passengers.

Thomas Cook India has also observed a growth of 25% in ‘b-leisure’ travel (combining business trips with leisure) by extending their business trips by a couple of days.

Rajeev Kale (left), Santosh Khanna, heads of Thomas Cook India addressed the press meet in Bangalore

Mr. Rajeev Kale, President and Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “Bengaluru is akey source market for Thomas Cook India’s contributing over 60% to Karnataka’s holiday business. We have observed interesting trends amongst travellers from Bengaluru who are increasingly opting for micro-breaks and smart weekend getaways – growing at over 35%.”

In light of media reports on Thomas Cook PLC, today he reiterated that the Thomas Cook India Group is a completely different entity since August 2012, when it was acquired by Fairfax Financial Holdings (Fairfax), a Canada based multinational with varied interests across the globe as well as in India.

Post transfer of its entire stake in Thomas Cook (India) Limited to Fairfax, Thomas Cook UK ceased to be the promoter of Thomas Cook (India) Limited from August 2012 and since then, Thomas Cook UK has had no financial or business stake in Thomas Cook (India) Limited, he added.

About the Author

-

Powered By Indic IME