Published On: Thu, Nov 21st, 2019

“Take the Orange Pledge: Stand up India”

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 VLCC’s annual Anti-Obesity Campaign for 2019 off to a high start

boosts commitment to Fit India Over 850,000 sign-up online in 10 days

Bengaluru, November 21″ 2019: Leading wellness brand VLCC’s annual public service campaign against obesity for 2019 Take the Orange Pledge Stand Up India, launched earlier this month has gotten off to a good start with over 850,000 Taking the pledge on-line in 14 days, apart from over 200,000 people who have taken the pledge by signing on the Orange Dot symbol of the pledge kept at each of the over 300 VLCC Wellness & Beauty Centre and VLCC Institute of Beauty & Nutrition across the country.

The Company expects to gamer over 1.5 million pledges by November 26h 2019, which it observes every year as Anti-Obesity Day.

The Orange Pledge campaign seeks to create awareness about the pitfalls of leading a sedentary lifestyle and dangers of prolonged sitting, urging people to be more active. Studies have clearly shown that people who sit for long hours at a stretch every day are at an increased risk of becoming overweight or obese and more prone to diabetes, heart disease, cancer and starter life spans, even if they exercise regularly.

“Taking the Orange Pledge by logging on to www.orangepledge.com is all about agreeing to ‘Stand Up against obesity and committing to lead an active healthy lifestyle,” said Mrs. Vandana Luthra, Founder & Co-Chairperson, VLCC Group, explaining the theme of the 2019 Anti-Obesity campaign.

Mrs.Vandana Luthra, Founder & Co-Chairperson VLCC Group

“I have always felt individuals can be responsible for their own well-being only when they have the awareness about how to lead a healthy lifestyle. This was our motivation for launching the annual Anti-Obesity Drive initiative 19 years ago and is now observed in over 150 cities in the 14 countries that we operate our Wellness & Beauty Centres in, with the active participation of local communities, the medical tratenity. local administrations and the media, Mrs. Luthra added.

As part of this campaign VLCC s also conducting health and wellness camps at corporate offices across India as well as reaching out to children to sensitise them about the importance of staying healthy, through workshops in schools in over 150 cities.

Awareness campaign on obesity are being conducted at joggers parks and various Resident Welfare Associations, as well.

Global Incidence of Obesity:

According to a 2018 World Health Organization (WHO) report, 39% of adults aged 18 yours and ours are overweight, which constitutes about 13% of the world’s adult population It also states that the worldwide prevalence of obesity has nearly tripled between 1975 and 2016

Obesity in India:

According to WHO Non-Communicable Disease (NCD) Country Profile 2013, 3% of Indian males and 5% of Indian women are obese These figures have doubled from just 2 years earlier – they were 1.3% and 2.4 % respectively, in 2011.

As per the National Family Health Survey (NFHS 4) India 2015 18. incidence of obesity amongst men has doubled in ten years, from 9.3% in the 2005-6 NFHS-3 survey to 18.9% while amongst women it has grown from 12.6% to 20.6%.

Vice’s contribution to fight against Obesity

Obesity is growing problem in India Rapid urbanization, physical inactivity and access to fast food have contributed significantly to increased cases of obesity. A high body mass index leads to other serious metabolic disorders including diabetes, hypertension, cardiovascular disease and even some types of cancers.

Currently, over 80 million Indians are obese and 25 million are complicated cases. suffering from diseases like diabetes and heart problems arising from obesity. In fact The number of obese or overweight people has doubled in the last 10 years in India. Today, nearly 40% of the world’s population is either obese or overweight India ranks third in the global hazard list of top 10 countries with highest number of obese people. Experts say the prevalence of obesity is greater in urban areas, and women are more affected than men. Not just that, obesity among children and adolescents too is rising rapidly Due to the increased risk of morbidity and mortality, obesity is now being Go as disease in its own right in India. According to the World Health Organization, India will have the second highest population of obese children by 2025. india is following a trend of other developing countries that are steadily becoming more be Unhealthy processed food has become much more accessible following iIndia’s continuous integration in global food markets. This combined with rising middle class income, is increasing the average caloric intake per individual among the middle class and above income households.

 For last 30 years VLCC has been continuously working towards fighting obesity and promoting good health. Going ahead, obesity is going to pose a major health risk India is one of the top 3 countries with its population in obese category VLCC took the first step towards creating awareness about Obesity and its effects through the creation of an Anti-Obesity initiative to address the global pandemic VLCC  started observing Nov. 26th  as Anti-Obesity Day and take it as a part of annual campaign. Through the entire month of November VLCC promotes good lifestyle habits to stay healthy and fit

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