Published On: Fri, Jan 24th, 2020

Tata Motors launch premium hatchback Tata Altroz in Bangalore

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New Premium Hatch – Altroz launched to redefine the segment with its Gold Standard in Safety, Design, Technology and Driving Experience  Key highlights:
  • GNCAP 5-star rated Altroz (India’s safest car in its category) enters the premium hatch segment
  • Altroz is Industry 1st, fully BSVI ready diesel hatchback

Bangalore, January 23, 2020: Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version.

The Altroz is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, it has set the GOLD Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight. All set to entice customers, Altroz will come with 6 different factory-fitted customizable options.

(L-R) Mr. Jaideep Gupte, Regional Manager & Mr. Vivek Srivatsa, Head- Marketing, PVBU, Tata Motors 

According to Mr. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors, “We are delighted to announce the launch of our premium hatchback – The Tata Altroz. The Altroz is already a product that we are proud of as it is the second Tata as well as Indian car, to have received a 5-star Global NCAP rating. It is a landmark product and is a true representative of the Gold Standard in Safety, Design, Technology, Driving Dynamics and Customer Delight. We are confident that this product will not only deliver the best driving experience to our customers, but also set new benchmarks as we set foot into the premium hatchback segment.”

Gold Standard of Safety

The Altroz sets the Gold Standard in safety with its 5 Star Global NCAP rating. The car comes with best-in-class safety features such as Advanced ALFA Architecture, ABS, EBD & CSC as standard and Dual Airbags. This comprehensive safety system along with the energy absorbing ALFA architecture ensures that the occupants of the Tata Altroz are recipients of world-class safety.

 

(L-R) Mr. Jaideep Gupte, Regional Manager & Mr. Vivek Srivatsa, Head- Marketing, PVBU, Tata Motors at the launch of the premium hatchback Tata Altroz in Bangalore

Gold Standard of Design

Based on the Impact 2.0 design philosophy, the Altroz’s futuristic design consists of modern, intelligent and tastefully crafted interiors. The 90 degree opening doors ensure that there is enough space for passengers to get in and out of the vehicle. The laser cut alloy wheels and premium black piano finish on the interiors result in an unmatched road presence and help the customer arrive in style.

 

Gold Standard of Technology

Equipped with a 17.78 cm touchscreen Harman infotainment and class leading acoustics, the Altroz also comes with Voice command recognition, Apple Car Play, Android Auto and the Turn-by-Turn feature, ensuring a seamless experience.

Gold Standard of Driving Dynamics

With its powerful petrol and diesel engines along with a fine-tuned suspension, the Altroz truly gives the customer a dynamic driving experience. The Cruise Control feature along with multi drive modes ensure comfortable driving in the city and on the highway.

Gold Standard of Customer Delight

The flat rear floor, rear AC vents, cabin space and 24 utility spaces ensure that the driving experience is convenient and comfortable. Spacious interiors along with a wearable key fob result in a hassle free experience for the customer.

To know more about the new range or to book a test drive, customers can visit ‘cars.tatamotors.com’ or follow social handles across Twitter - https://twitter.com/TataMotors_Cars and Facebook -https://www.facebook.com/officialtatamotorscars

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