Published On: Tue, Sep 7th, 2021

BYJU’S doubles down on Exam Prep by acquiring Gradeup and re-launches it as BYJU’S Exam Prep

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●      The partnership will help expand BYJU’S offerings in the test prep segment and cater to multiple types of exams

National, September 7, 2021: BYJU’S, the world’s leading ed-tech company and creator of India’s most loved learning app, today announced the acquisition of Gradeup, one of India’s largest online exam preparation platforms.

The partnership will bolster BYJU’S presence in the fast-growing online competitive examination preparation category along with harnessing Gradeup’s pedagogy and student reach.

Gradeup will be rebranded as BYJU’S Exam Prep and will cater to students preparing for 150+ exams over 25 exam categories covering Govt Jobs and PG Entrance Exams such as IAS, GATE, CAT, Bank PO/Clerk, Defence, UGC-NET, etc.

Speaking about the acquisition, Byju Raveendran, Founder, and CEO, BYJU’S, said, “Our focus has always been on ensuring that every learner has access to the highest quality of teachers and content to help them learn better.  With Gradeup on board, we will be able to further scale and expand our test-prep offerings in postgraduate level exams. Gradeup has already proved its mettle and we are excited to join forces with the seasoned team. We aim to bring our complementary strengths and expertise together to create engaging and personalised learning experiences.”

Shobhit Bhatnagar, CEO, Gradeup, said, “By combining live classes, assessments, and quality study material, we have built a highly specialised offering for students preparing for competitive exams. Together with BYJU’S, we will accelerate our growth and expand our reach across the country. Further, we will leverage their strengths in content to deepen our current product offering and broaden our coverage of exams.”

BYJU’S has 100+ million registered students and 6.5 million paid subscribers. With Aakash Educational Services Ltd. already being a part of BYJU’S since May 2021, offering its highly effective learning ecosystem, Gradeup coming on board will help BYJU’S scale up in the test preparation segment further. Additionally, students will have access to high quality, personalised and holistic learning experience, with a wide array of test prep classes and offerings to choose from.

About Gradeup:

Gradeup is one of India’s leading competitive exam preparation platforms.  Established in 2015, it has helped over 25 million students prepare for various exams. Gradeup offers high quality comprehensive courses to students preparing for GATE, Bank PO/Clerk, Railways, Teaching, IAS, Defense, UGC-NET and State level exams. These courses are offered through a combination of live classes with top faculties, study material, practice tests and assessments.

About BYJU’S:

BYJU’S is the world’s leading edtech company and the creator of India’s most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12) and competitive exams like JEE, NEET and IAS.

BYJU’S launched its flagship product, BYJU’S – The Learning App, for classes 4-12 in 2015. Today, the app has over 100 million registered students and 6.5 million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons. The Disney BYJU’S Early Learn App was launched in June 2019, a special offering from BYJU’S for students in classes 1-3 featuring Disney’s timeliness characters. In early 2019, BYJU’S acquired Osmo, a Palo Alto based maker of educational games to transform the whole offline to online learning experience. BYJU’S also acquired WhiteHat Jr in 2020, a Mumbai-based programming start-up focused on empowering children with coding skills.

In 2021, BYJU’S acquired the market leader and one of the most trusted test-prep service providers in India – Aakash Educational Services Limited (ASEL), Epic and Great Learning. Taking the vision of creating active learners around the world and expanding globally, BYJU’S also launched BYJU’S Future School recently. Powered by 11,000 qualified women teachers, this is available in the USA, UK, Australia, Brazil, Indonesia and Mexico and will progressively expand to more geographies in the near future. Furthermore, BYJU’S Learning App featuring Disney was launched in the USA in July 2021, to help children ages 4–8 explore, practice, and understand math, language and reading concepts through interactive learning journeys combined with Disney’s world-class storytelling.

BYJU’S has been backed by strong and prominent investors like Chan-Zuckerberg Initiative, Naspers, CPPIB, General Atlantic, Tencent, Sequoia Capital, Sofina, Verlinvest, IFC, Aarin Capital, TimesInternet, Lightspeed ventures, Tiger Global, Owl Ventures & Qatar Investment Authority.

Delivering a world-class learning experience, programs from BYJU’S are making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per the pace, size and style of learning. BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and personalised learning methodologies. BYJU’S is also the official sponsor of the Indian Cricket Team.

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